Digital menus, a solution that came to stay

COVID-19 has become a major threat to society, its effect on the economy and companies´ lives has been equally devastating.

During the critical pandemic period, when people were confined to their homes, the tourism and catering sector faced one of the most critical periods.

Some restaurants managed to minimize their losses by keeping their operation restricted to take-away, but the truth is that many others were forced to close or move to a layoff situation.

With the lifting of the confinement, a new reality emerges and measures for going out on the street, for jobs, schools or chores that require care to avoid a second wave of contagion. That is why, in addition to the mandatory use of a mask, it is necessary to avoid contacts not only between people, but also on objects and surfaces that may be contaminated.

It is in this context that visits to restaurants, until now something banal in daily life before the pandemic, can be reflected in citizens’ fears. There are several measures to minimize risks during the opening of restaurants.

The use of conventional paper menus, for example, was discouraged and is now required to be protected on the tables, without direct contact with the consumer.

WHAT ARE THE ADVANTAGES OF A DIGITAL MENU?

1- Safer

This is the reason for the popularization of digital menus, with paper menus being one of the possible means of transmitting viruses such a coronavirus, the fact that it doesn´t need any physical contact makes the digital menu much more secure.

2- Faster

In addition to security, the biggest advantage is the speed of choice by consumers. The customer arrives and can immediately view the menu and start choosing, without necessarily having to wait for the waiter to bring the menu. This way, the waiter is not busy with so many activities, being able to serve each table with more quality and attention.

3- Cheaper

The first reflex that restaurant managers` have when thinking about installing a digital menu is that the price must be high. But, this concept is no longer true, this is where another great advantage for the restaurants comes in, which is the ease of renewing the menu without having to spend money on new prints. If there is a change of plate or if the house wants to make the “promotion of the day”, the flexibility is much greater with the support of a digital platform. This feature can make people visit the restaurant more often and make an important and positive promotion.

The result is that, while saving resources, the restaurant is able to invest money, which was not spent on new materials, in other areas, such as improving service, in addition to customer experience and satisfaction.

4- More Efficient

Another positive factor that can attract a greater number of foreign customers, by making the menu available in several languages ​​and with images. This is quite desirable in cities that receive tourists from all over the world. This is a way for the customer to understand what each dish has without the need for waiter intervention, especially with regard to typical foods of each nationality that have no translation.

5- More Flexible

Does your restaurant work on several different dishes? Often, some of these dishes are not available? With a digital menu it is possible to implement changes instantly, and it is also possible to completely change the dishes simply and quickly. In this way, the restaurant is able to display only the dishes that are available at that moment.

6- More attractive

Unlike panels that become worn and uninteresting over time, this technology exudes modernity.

7- More Informative

More and more, legal requirements are made regarding the provision of nutritional information on food sold in bars, cafes and restaurants.

The digital menu facilitates the presentation of that type of information and maintains the attractiveness of the menu. In addition, it is possible to carry out updates in real time, in case any dish undergoes any type of change.

To help restaurants in this particularly difficult period Q-Better has developed a free digital menu solution.

Learn more about QR-Rest

2.07.2020